The yeast

October 16, 2007

So I was working away back in August on a piece on how the narcissism of the ever-expanding internets is affecting the anonymity of restaurant critics when it occurred to me: Everyone and her Chihuahua seems to be blogging these days, but no one is talking about how you actually do it. The closest analogy seems to be to real porn — the assumption is that the motivated will make it happen, no manuals required.

And so I proposed a story to my editor on exactly that topic: a recipe for a blog.