October 17, 2007

Okay. Time to make the blogroll. That is the whole reason for being out on the internets, apparently. But I will include only those I read faithfully. And, for this exercise, only those that are personal blogs rather than aggregates, aside from the excellent chorus of individual voices at a certain newspaper.

Post-pub update: My standards have dropped rapidly. I am now including reactionary blogs to demonstrate how viral cyber-publishing can be, to everyone’s benefit. In the cartoon words of the New Yorker, on the internets no one knows you’re a dog. But bark can also count more than bite.



October 17, 2007

And that’s it. I have a new blog that has cost me nothing. Now comes the hard part: content. I’m writing a few posts and saving them before taking the scary step of hitting the “publish” button. If it isn’t obvious, I’m trying to be clever with my titles. Because the worst sin of food blogging is being boring. Second worst? Blathering on. If ever a medium was created for the old advice to “be bright, be brief and be gone,” it was the internets. That’s why links were created.

The dough hook

October 16, 2007

Step one was choosing a name, which proved to be an invaluable experience. On newspapers, editors and reporters assign stories a “slug,” the most shorthand description of the subject, and it is an exercise in distillation, reducing a tale to its essence. Deciding what the blog will actually be about is the same exercise; with luck you wind up with a name that crystallizes what you want to write about.

My instinctive first choice was cookedup, to reflect the manufactured nature of this blog, but it was already taken. After wasting half an hour flipping through a couple of books of food quotations, I realized any more than two words would be too many because they would be part of the URL with wordpress.com (so much for redbeansandricelyyours, Louis Armstrong’s great signoff to his letters). So I fished around in my “someday” mental file and thought of foodfake, for a professional writer creating a blog for theatrical effect. Down the line it may be useful for a “real” blog. . . .